The human brain is complex, we can’t deny it. Although each human being is unique, a particular universe, we can find some patterns in their behaviors and wishes. This is explained by psychology and it helps us learn a lot about how to attract our target audience.
When we talk about attraction in digital marketing, one of the most important topics is Psychological Triggers. It doesn’t mean you are going to manipulate your public into buying, but there are some effective ways to call their attention.
In this post, we brought some of the best mental triggers that can be introduced in your marketing strategy and help you get better results and more conversions.
Keep on reading and enjoy the tricks!
In mental health terms, a trigger is related to something that affects our emotional state. It is usually linked to specific or even traumatic events, but, in the digital marketing world, it is only used in order to influence people’s behavior, by creating some needs indirectly.
But how is this possible? Well, first of all, we have to understand how our brain works. We receive information all the time that provokes different emotions and reactions. But it’s hard to filter everything and we end up making decisions with our subconscious.
So, basically, this means the trigger awakens a will that already existed in the mind, it just needed a good opportunity to put it into practice.
Now that you understand more about the concept, it’s time to get to know some of the best mental triggers and how to use them. Let’s go?
There is no greater fuel for the human mind than curiosity. This powerful trick can be explored in many ways since people have the need to unravel what they don’t know. Once they have a bit of information, they will look for more.
By triggering curiosity, you can attract your prospects and inspire them to take action to open an email, promote your content, or even buy products. So, it is important to elaborate on an intriguing headline and be careful to keep the right expectations.
Check out these examples:
- How To Increase Sales 50% In 5 Weeks;
- We have a secret for you!
2. Sense of urgency/ scarcity
Have you ever bought something just because it was the last one in stock and you were afraid you could lose it forever? That’s exactly the role of this mental trigger: create a feeling that if you don’t seize the opportunity, you may not have another one, which has to do with our survival instinct.
As examples, we can quote sentences such as:
- Limited time deal;
- Last chance savings;
- Limited edition;
- Hurry up! Only one item left.
However, we must take care when announcing the scarcity of a product and, in the future, it becomes abundant. If this happens, the product may lose its value and the users will feel cheated.
3. Avoid the
What most influences human behavior is the need to avoid pain and feel pleasure. In this case, we can understand this trigger as a feeling of reward after some effort.
Therefore, it is essential to know your target audience very well and understand their pain points, in order to offer a solution that makes sense.
We can see the application of this trigger in these examples:
- Buy this product and save $100 on maintenance;
- No money to travel? Find out how our solution helps you save money for up to two trips.
4. Social Proof
People are used to looking at others and making comparisons, it’s a natural feature of our species. When we talk about buying, it couldn’t be different. We tend to reflect the “correct” behavior for a given situation, that’s why we’re always looking for reviews to make sure it’s worth it.
By presenting numbers of how many people use your product or collecting testimonials from your clients, you can show proof that you really get great results and what are the benefits for the audience.
The most interesting thing about this mental trigger is that we can also take advantage of testimonials from trusted experts, famous people, digital influencers, and even people we live with, to convey confidence and persuade prospects.
A great example of this trick is when brands invest in ambassadors and have a mix of industry experts, social media influencers, and passionate users (brand lovers) to promote them.
The fact is: the more we know how the human brain works, the more we want to learn about it. There are many psychological triggers that can be used in your marketing strategy, but the most important thing is to respect your customers and potential customers.
Now, it’s time to exercise your creativity! And don’t forget to use the mental triggers sparingly, otherwise, it may seem exaggerated and negatively impact your audience.
We hope this article has inspired you and can be useful in your future strategies!
Giovanna Mantovani, Content Assistant at Hubify