Today, everyone is looking for quick and easy ways to earn money online. Whether it’s from social media or other digital marketing channels, people are always searching for new sources of income. That’s why you need to design a call-to-action button that converts as soon as possible.
If your website visitors don’t click on your CTA button, then they won’t take the action you want them to take. However, not every call-to-action button is equally effective at driving conversions. Hence, in this blog post, we will discuss 5 strategic ways you can improve your CTA button to convert more visitors.
Match Your Call-to-Action Button With Your Website’s Design
The first strategy you can use to improve your call-to-action button is to match it with the design of your website. If the design of your website matches the color scheme of the CTA button, it will be similar in appearance. This will make it easier for visitors to identify and convert on your buttons.
Another way to improve your CTA button is to match its design with your website’s layout or information architecture. For instance, if you have a blog post where visitors must click a link at the bottom of every article, then match that CTA button with that blog’s content. A third way you can improve your CTA button is by matching it with other parts of your website’s design. For example, if you have an action bar on the side of your website then match that call-to-action button with that element, so visitors know exactly where they should click when they reach it.
Next, you need to create consistency throughout your site. You can do this by making sure all messages are consistent with one another and don’t stray too far from one another in terms of font type or color scheme. Finally, you need to keep up with trends in order to ensure that people are more likely to convert to your CTA buttons when they are put into use. There are plenty of different ways you can ensure this consistency; however, two important things for the success of each campaign should always remain constant:
Test Different Call-to-Action Buttons In Person
In-person testing is one of the easiest ways to find out which button resonates most with visitors. If need be, you can also ask your friends and family for feedback on different call-to-action buttons.
The first way to improve your CTA button is by using color psychology to make them more enticing.
Bright colors are associated with energy, vitality, and optimism. These three properties create a sense of excitement in the mind of your visitor. This will motivate them to convert faster and better than other buttons on your website. One thing that should be considered when using color psychology is contrast. Bright colors may seem appealing, but they could also cause people to become distracted from the task at hand. That’s why it’s important to ensure that the contrast between the background and foreground isn’t too high or low; otherwise, people won’t click on your CTA button because they’ll focus too much on the background rather than what’s in front of them. The second way you can improve your CTA button is by adding contrasting text or images below it. When creating a new website, you should always consider what potential wording you want visitors to see when they click through your CTA button so that there is more clarity as to what action they’re expected to take once they’ve clicked through it. For example, if you want a visitor who saw an ad for your product offering on Instagram to purchase that product, then make sure the wording says
Change Meaning Between CTA and Text
If you need users to download your app, then you might want to design a button that says “download” or “install”. However, if your website visitors clicked on the CTA button, and they needed to fill out a form, you might want to design a button that says “submit application” or “sign up”.
Don’t Use Generic CTAs
Generic CTAs are ineffective. These CTAs don’t help you convert visitors into customers, and they don’t establish your company as an authority in the market. Generic CTAs may be appealing to visitors because they are short, but that doesn’t mean it will drive a lot of conversions for your business. Sometimes, these CTAs can even make visitors angry because they are unclear about what you’re asking them to do. To be effective, your CTA button needs to be specific and clear about what you want from your visitors.
Provide 100% Free Preview Or Even Better, Free Sample
Your call-to-action button must be designed to produce results, not just look good. One way to achieve this is through the use of a trial or free preview.
When your CTA button offers a free sample or another preview of your product, it makes the visitor want what you offer more. Not only will people want the product more once they see it, but they’ll also become much more likely to buy it when they know how good of a deal they are getting.
Conclusion
A call-to-action button is a crucial part of your website design. Make sure it’s easy to understand and fully integrates with your website’s brand. To ensure a good conversion rate, make sure you test your button design in person and make sure it matches your website’s overall look and feel.
