Content marketing plan: 4 simple steps to success

Keen Funnel Official Blog

Keen Funnel Official Blog

PR and Communication Department

Learn the 4 steps to creating a content marketing plan, with our content planning template and the RACE Framework

To help you develop a content marketing plan or review existing methods, I thought it could be helpful to share some of the planning techniques applied in our Content Marketing Learning Path. Take these 4 steps to create a content marketing plan today:

  • Step 1 Review current use of content marketing. This is a classic SWOT analysis where we have given examples of problems with content marketing programs that are often forgotten.
  • Step 2 Content marketing objectives and KPIs This uses an efficient planning table I have developed for summarising digital plans on one page. Here, as the example shows, it links objectives, strategies, and KPIs across the customer lifecycle shown as the RACE Planning approach.Planning Content Marketing CampaignsPlanning Content Marketing Campaigns
  • Step 3 Content Gap analysis This uses a new visualization of the Content Marketing Matrix that you may have seen before developed by Dan Bosomworth of First 10 and Smart Insights.
  • Step 4. Create a content plan timeline. Don’t forget the options for repurposing content assets during a campaign since often opportunities are missed where there is one central asset in a campaign such as a whitepaper, but it is not repurposed to give the campaign more momentum.

These 4 steps take you through the brief process of creating a content marketing plan. Join Smart Insights as an Individual or Business Member for access to the full Learning Path, including modules such as ‘A planned approach to content marketing’.

Core Module

Define a planned approach to content marketing

Define a planned approach to content marketing

Part of the Content marketing Toolkit

Learn how to define an effective content marketing process for your business and market

Learn More

Use the RACE Framework to hone your content planning

Content marketing plays a huge role in many parts of your customers’ experiences of your brand. The diagram below, based on our RACE Framework of reach-act-convert-engage, demonstrates just some of the typical marketing activities during the customer lifecycle.

Omnichannel life cycleOmnichannel life cycle

Our popular RACE Framework empowers marketers and managers to use data and key trends to inform their marketing strategy across their integrated customer touchpoints. If you’re looking to optimize your strategy, the RACE Framework is a no-brainer

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

Start Now

Read more insightful articles

  • All
  • Branding
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Graphic Design
  • Growth Hacking
  • Influencer Marketing
  • Keyword Research
  • Lead Generation
  • List Building
  • Local Marketing
  • Mobile Marketing
  • Online Advertising
  • Pay-Per-Click Advertising
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Video Marketing
  • Web Development
  • Web Performance Optimization
  • Website Legal Requirements
All
  • All
  • Branding
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Graphic Design
  • Growth Hacking
  • Influencer Marketing
  • Keyword Research
  • Lead Generation
  • List Building
  • Local Marketing
  • Mobile Marketing
  • Online Advertising
  • Pay-Per-Click Advertising
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Video Marketing
  • Web Development
  • Web Performance Optimization
  • Website Legal Requirements

10 Actionable B2B Content Marketing Insights From New Research

Read More →

How To Use Content Marketing To Sell: A Guide For Inside Sales Teams

Read More →

About Us

We are a full-service digital agency that drives results for companies through tech-enabled marketing solutions.

We unlock revenue growth for your business with our world-class expertise. Our team experts have assisted thousands of businesses with digital marketing projects aimed toward increasing lead generation, quality and quantity of website traffic, phone calls volume, conversion rate, and transactions.

With a custom strategy, we’ll help your business impact the metrics that matter most, from traffic to revenue.

Recent Posts

Follow Us

Sign Up For Our Newsletter

Subscribe to always stay in touch with us and get the latest news about our company and all of our promotions


Stay connected with us

You are in good company here

error: Content is protected!