The Essentials: Local SEO

Keen Funnel Official Blog

Keen Funnel Official Blog

PR and Communication Department

Posted

on Apr 14, 2020

The Essentials: Local SEO

What is Local SEO?

Local Search Engine Optimization (Local SEO) is the process of strategically optimizing your business’ website for visibility in localized searches.

How do you improve Local SEO?

There are actually quite a few ways to improve your Local SEO, some of which you can do yourself in about 15 minutes.

  1. Claiming your Google My Business listing
  2. Listing and Citation Management
  3. Company Reviews and Ratings
  4. Generating quality backlinks

What is Google My Business?

Google My Business (GMB) is an interface provided by Google that helps you control the information displayed on your business’ Knowledge Panel, Google Maps listing, and the local-pack (the three business listings displayed after a local search).

A screenshot from Google of the "local pack".

What is Listing and Citation Management?

A “Listing” is any list where your business is mentioned online, such as Yelp. A “Citation” is when that listing includes your company’s NAPW (Name, Address, Phone number, Website).

Check your citations here.

Why are Company Reviews and Ratings important?

Positive reviews aren’t just good for business, they’re also good for SEO. Many search engines take reviews into consideration when processing Search Engine Result Pages (SERPs) and can include review snippets under “Reviews from the web” on your business’ Knowledge Panel. Yelp, Facebook, and Google-My-Business reviews are commonly included, though smaller review sites may also be included, such as The Knot for a jewelry store or Cars.com for a car dealership.

What is a Quality Backlink?

A “backlink” is a link from one website to another that is commonly used by search engines as a ranking signal. Websites with many quality backlinks are considered credible. If a credible website links to your business, a search engine is more likely to rank your page higher on its results page. Examples of quality links would include a local blogger recommending your business or an advertising agency including your company in a case study.

Why use RD Thomas for Local SEO?

Managing a business’ Local SEO can become a considerable task. A business with 10 locations could need to manage as many as 1,500 total listings a month. Our citation management service can edit, organize, manage and deliver your business’ essential information to hundreds of online business directories and mapping services like Amazon Alexa, Google Assistant, and Siri. We want to help you make sure that your business is pushing out consistent, timely and accurate information to improve your local search visibility.

Get Started

Read more insightful articles

  • All
  • Branding
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Graphic Design
  • Growth Hacking
  • Influencer Marketing
  • Keyword Research
  • Lead Generation
  • List Building
  • Local Marketing
  • Mobile Marketing
  • Online Advertising
  • Pay-Per-Click Advertising
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Video Marketing
  • Web Development
  • Web Performance Optimization
All
  • All
  • Branding
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Graphic Design
  • Growth Hacking
  • Influencer Marketing
  • Keyword Research
  • Lead Generation
  • List Building
  • Local Marketing
  • Mobile Marketing
  • Online Advertising
  • Pay-Per-Click Advertising
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Video Marketing
  • Web Development
  • Web Performance Optimization

How to Use Google Search Console, A Guide For 2022 (New Features Included)

Read More →

About Us

We are a full-service digital agency that drives results for companies through tech-enabled marketing solutions.

We unlock revenue growth for your business with our world-class expertise. Our team experts have assisted thousands of businesses with digital marketing projects aimed toward increasing lead generation, quality and quantity of website traffic, phone calls volume, conversion rate, and transactions.

With a custom strategy, we’ll help your business impact the metrics that matter most, from traffic to revenue.

Recent Posts

Follow Us

Sign Up For Our Newsletter

Subscribe to always stay in touch with us and get the latest news about our company and all of our promotions


Stay connected with us

You are in good company here

error: Content is protected!