Why is cybersecurity so important in digital marketing?

Keen Funnel Official Blog

Keen Funnel Official Blog

PR and Communication Department

As one of the most saturated industries today, digital marketing poses a variety of challenges for businesses as they embrace digitalization. Its nature makes related efforts a considerable risk, as it relies on information systems that essentially attract cybercriminals. They can breach data, initiate financial fraud, and even prompt downtime with hacking. Therefore, cybersecurity is important in protecting not only your business but also your customers in this digital age.

There would be a bigger gain from investing time and resources into securing your digital platform such as your website, payment portals, and social media among others. You will be able to continue your operations at ease and focus on growing your business. Cybersecurity is now necessary for almost every industry because of the direct engagement it offers with your customers. If their financial welfare gets compromised because of your lax cybersecurity, prepare for a public relations crisis that you might not be able to recover from.

Your team should be well-trained in recognizing potential cybersecurity threats to prevent data loss and website collapse. It would be wise to use a VPN so that all online traffic goes through an encrypted channel. This is an added layer of protection from the eyes of hackers. To know more about the importance of cybersecurity in digital marketing, continue reading through the information below!

Protect your website. Your website is a crucial component in implementing your digital strategy, as it usually serves as a one-stop shop for your customers. It would be an easy target for cybercriminals if it is poorly configured, which could cause reputational damage and financial loss. Moreover, you can lose your customers when they lose their confidence in your brand.

Cybercriminals that also empower scammers such as the likes of Amazon hijackers are well-versed in using the right tools to gain access to sensitive information, so you have to make sure that necessary precautions are in place. These include updating your plug-ins and SMS, implementing two-factor authentication (2FA), and considering getting a web application firewall (WAF) that puts your site behind a virtual wall blocking unwanted attacks. Tons of sensitive data like website databases and credit card details are at risk if you would not take the initiative to improve if not build your cybersecurity.

Needless to say, protecting your website is a must to ensure a successful digital strategy execution. Don’t settle for a weak host provider by carefully choosing it so your defenses would be enough to offer you and your IT  team peace of mind.

Safeguard social media accounts. Almost every business today is on social media and they still remain vulnerable to hacking despite recent developments. Like how you protect your website, it is imperative that you apply safeguards that include access restrictions, 2FA, and secure passwords. Doing so will help your digital marketers execute their strategy with ease. It is also good practice to change your password every now and then.

Enhance email systems. These hold out as one of the favorite platforms of cybercriminals to infiltrate as it is easy to send fraudulent emails and malware. Cybersecurity basically lessens your risks to get hacked by training your employees to identify fraudulent emails, create complex passwords, and frequently change them. This can prevent you from encountering a serious malware called ransomware which could lock all your data away behind a paywall and cause you to lose a significant amount of money before you get your data back. It truly is better to be safe than sorry.

Better handle data transactions. Some businesses prefer to also operate on e-commerce websites which prompts their digital marketers to include a strategy for it. They usually use payment services like Paypal which hackers are specifically on the lookout for. By inserting malware into these sites, they can acquire the payment information of your customers. Ensure that the team working on the platform is informed of the up-to-date anti-malware measures they should immediately take. Mind your internal IT systems as well because hackers can perpetrate serious damage to your operations once they get access to your local network or servers. Explore all possible threats when you huddle with your IT and digital marketing teams.

It is a business responsibility to ensure the security of your customers and your stakeholders. Aside from your IT professionals, marketers should have an understanding of how they work and what can be done to prevent and overcome them since cyberattacks persist nowadays. You can consider letting them get special user accounts to manage specific features of your website. Though, ensure that they use such accounts responsibly since they pose a higher security risk.

Marketers should also have the initiative to look into the latest cybersecurity trends so they may necessarily update their digital strategies. Cybersecurity is crucial to any business so invest sufficient time and efforts to consistently improve it.

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  • Branding
  • Content Marketing
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  • Search Engine Optimization
  • Social Media Marketing
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